Want to be able to talk to all of your employees? Prepare to go mobile.
Most adults own a cell phone, so it follows that most workers will have a mobile device of some kind. And we always have them close at hand. The average person checks their phone 110 times a day, and frontline workers use messaging apps up to six times a day.
Great news, right? We can just use mobile
channels to communicate with workers and get a read on engagement.
Not so fast. Communication in
companies isn’t fabulous to begin with: 80%
of US employees feel stressed because of ineffective communication,
and only 13%
think their leadership does a good job of it. Which probably comes down to a
combination of not saying the right things, and not saying them in the right
way. One of those things we can make better by using the right channels – the
other one’s going to require more strategic internal comms work.
And deskless employees feel particularly disconnected. They’re four times more likely to agree that their company communicates more effectively with office staff than with the people who don’t have desks.
Why?
Most employee communication still happens
over email or at staff meetings: only
9% of companies are using mobile to connect with employees. But there
are more employees with mobile access than there are employees with email
access (not to mention 30%
of emails are trashed or ignored anyway). And there are more
deskless employees than office workers, so meetings aren’t a great fit for the
majority of employees.
So shouldn’t we be using mobile more often?
Mobile increases efficiency
When workers have immediate access
to the people and information they need, they work more efficiently: however people
spend about 20% of their work time looking for this information.
While office-based employees can nip next door to chat with workmates and get direction from leaders, others have to go further to find a helping hand. They might have to wait for the end of a shift, or for the next morning’s team briefing, or for the one person on location with the filing cabinet keys to show up. Mobile closes that gap, making it easier for non-office staff to access information from the rest of the company, reducing time wastage by 15% and potentially increasing revenue per employee by 5%.
Mobile increases engagement
Mobile won’t solve every engagement
problem, but it’s certainly easier to make people feel like part of the team
when they can actually connect with it. By requiring workers to log in to the
intranet for induction information or staff updates, or by only sending
messages from the CEO via email, you’re excluding workers who don’t have access
to those channels.
Sure, line managers with responsibility for
You can leap right in with a mobile
app that covers all employee-facing functions, or just make sure your
performance, payroll and comms tools are mobile accessible. 73%
of companies will be increasing their use of mobile for connecting
with employees, so you’ll be in good company. Whatever you do, if any number of
your workers are frontline, service or deskless, make mobile a priority.